Most small business owners know that they need to be on social media. After all, social media isn’t going anywhere.
As a new small business owner, your aim should be to find your place on social media. This means that in the beginning you should focus only on, at the most, a few social media platforms that you’re already feeling comfortable with.
Now, after marketing on these platforms for a while, note how many interactions you’re getting.
For example, if Instagram isn’t giving you any engagement, then move on and focus on the platform that does!
The aim here is to find the social media platforms that give you the highest level of interactions (likes, shares and comments).
And the lesson here is: don’t bother wasting your time on a platform if your audience simply isn’t there!
Find out where most of your audience is and post on those platforms consistently to build up a loyal social media following.