Sunesis Website Performance Report
Q1 2024: Insights & Recommendations
Executive Summary
Key Wins This Quarter
- Strong User Engagement: Achieved a high Engagement Rate of 73.5%, indicating that visitors find the content valuable and interactive.
- Increased Session Duration: Average engagement time rose to 1 minute and 25 seconds, showing users are spending more quality time on the site.
- High Event Interaction: A total of 32,866 events were recorded, demonstrating robust interaction with site features.
Areas for Attention
- Decline in New Users: A 16.4% decrease in new users suggests a need to focus on attracting a wider audience.
- Review Channel Performance: While Direct traffic is strong, there’s an opportunity to grow other channels like Organic Search and Referral.
Key Recommendations
- Focus on SEO to boost Organic Search traffic and attract new users.
- Develop targeted campaigns to re-engage past users and drive more direct traffic.
- Explore referral partnerships to diversify traffic sources and build authority.
Q1 Performance Snapshot
Total Sessions
5,239
⬇️ -17.2% vs. Previous Period
Engagement Rate
73.5%
⬆️ +5.3% vs. Previous Period
Avg. Engagement Time
1m 25s
⬆️ +21.4% vs. Previous Period
Engaged Sessions
3,851
⬇️ -12.9% vs. Previous Period
Total Users
4,151
⬇️ -16.5% vs. Previous Period
Event Count
32,866
⬇️ -13.9% vs. Previous Period
How Did Users Find Us?
This chart shows the primary channels that brought visitors to the website. Understanding these sources is key to optimizing our marketing efforts.
Direct
Visitors who typed the URL directly. Shows strong brand recall.
Organic Search
Visitors from search engines like Google. Key for new user growth.
Referral
Visitors who clicked a link from another website.
Visitors from email marketing campaigns.
Engagement Deep Dive
This chart compares the engagement rate across different traffic channels. A higher engagement rate means visitors from that channel are more interactive and find the content more relevant.
💡 Key Insight
Direct traffic not only brings the most users but also the most engaged ones, with a leading 76% engagement rate. This highlights the value of our brand recognition. There is a significant opportunity to improve the engagement of users coming from Organic Search to match this level.
User Growth Over Time
This chart tracks the number of total users visiting the site on a weekly basis throughout the quarter. Understanding these trends helps us identify periods of high and low activity.
Glossary of Key Terms
Session
A single visit to the website, which can include multiple page views and interactions.
Engaged Session
A visit where the user was actively involved (e.g., stayed over 10s, had a conversion, or viewed multiple pages).
Engagement Rate
The percentage of total sessions that were engaged. A key indicator of content relevance.
Average Engagement Time
The average time the website was actively being used by a visitor during a session.
Event Count
The total number of specific actions (like clicks, downloads, or form submissions) taken by users.
Events Per Session
The average number of actions (events) a user performs in a single visit.